Web Site

Is Your Web Site Bleeding? Find Out Immediately!

As you know, creating a web site is a very important task. It may work beautifully. Or it might not work at all. You Can follow all the rules and STILL Your Website never quite pushes the envelope.

Why does this happen?

Many reasons: But one of the main reasons is this: your website may have links that search engines do not like. And if search engines, mainly Google, have a problem with the links on your website the odds of receiving excellent organic Search Engine positioning is drastically reduced. In fact, your website will be penalized.

We all want to make Google happy. When Google is happy YOU make much more Money Online! Give Google what it wants and Google will give you what you want, namely lots of free targeted traffic.

So why are some links on your web site so  deadly? Here’s the answer . . .

Search engines need to know that your web site is very useful to people. When a person searching on Google for “Rain Coats” goes to a web site all about rain coats this is good. BUT when this web site has links pointing to other web sites (whether about rain coats or not) Google assumes that there is not enough relevant information on the web site.

Google wants to know that your web site is 100% complete. If your website is loaded with links pointing to other websites Google will immediately determine that your web site lacks the required information to satisfy your visitors. In other words, your web site may be bleeding and we all know what happens when anything bleeds too much. It dies.

If your web site presently has many links pointing to other web sites, begin now to delete them.

In contrast, it is sometimes beneficial to have links on your web site that point to other sites. The question is: What are these links and why are they helping rather than destroying?

Here’s the answer: If your web site has one link pointing away from your site but it is balanced by one link pointing TO your site, no damage is done. Tit for tat. You rub my back, I will rub your back. Fine.

However, when a link pointing AWAY from your site is more powerful than a link pointing TO your site, your web site begins to bleed. Restated: If your site has 100 links from powerful sites (like FaceBook, Dmoz, Twitter – just to name a few) pointing to your site this is fantastic. You can then afford to have a few links point away from your site – just be sure these links are worth the risk of having your web site visitors leave your site. You most likely paid good money to have people GO to your web site, so be very smart and careful about when you allow people to LEAVE your web site. 

The bottom line is this: Never have more links pointing away than coming in. Always have more powerful links pointing TO your site instead of pointing AWAY from your site.

One final tip: If you decide to point a link away from your site be sure this link opens in a new browser window. Why? Because after your visitor exits   the external web site, your original web page will still be there, intact and viewable, exactly as it was BEFORE your visitor linked away from your web site.

About the Author

Richard Woolsey is an Internet Marketing Expert Helping Business Owners Get Much More Value For Their Online Investments, Including Internet Marketing Webinars. Download Richard’s New E-Book entitled: Gold Killer Keywords And Discover How To Receive Top Page Google Positioning Even On A Shoe-String Budget.

Create a Website – What You Need to Get Online