Niche Marketing

niche marketing?

a very small group of customers who have similar tastes and needs and who have the ability to pay for that extra.

a niche is a narrow segment. it is so narrow that it deters competetiors from entering. so it has natural entery barriers. the ppl in a niche are ready to pay a premeuim price if their complex nees are met. simply a nich is a segment in a segmnet.

Niche Marketing: Finding Hot Markets